Direct Relief International
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Giving Back To The Community

January 21st, 2010 | Posted by bthies |  
During these tough times we recognize the need to support local and international charities and agencies that provide outstanding services to the needs of those less fortunate or unable to defend themselves. Please join us in donating to and supporting the following organizations:

The League for Animal Welfare MedShare Direct Relief International Achievement Centers for Children
 

Welcome To Our New Site

January 4th, 2010 | Posted by bthies
Welcome to the new home of Thies Publishing. Our site has been redesigned to better showcase our projects, services, and design packages. Enjoy!
 

Should You Outsource Your Marketing?

May 5, 2009 | Posted by bthies |  
Should You Outsource Your Marketing?
As a company downsizes, reorganizes, or expands, outsourcing certain functions can be an extremely cost effective strategy. For many small business owners, their broad range of responsibilities can include staffing, sales, marketing, operations, and accounting.

Outsourcing is a very important aspect of many successful companies, both large and small, and this often includes the marketing function. There are a variety of advantages to outsourcing your marketing efforts:
  1. You can eliminate the need to hire a full-time marketing department, or you can avoid over tasking your existing staff.
  2. You can get the same level of marketing service as an in-house department, but at a fraction of the cost.
  3. You can gain a resource that specializes in certain skills, such as e-mail marketing.
  4. You add an external perspective that can be invaluable in assessing how customers see your business.
 

Benefits Of E-Mail Marketing

November 12, 2008 | Posted by bthies |  
Benefits Of E-Mail Marketing
Bringing in more customers and keeping your brand name strong.

At Thies Publishing, we are committed to taking the mystery out of commercial e-mail marketing. All businesses use e-mail as a means to communicate with existing customers, prospects, and suppliers, but many business owners are reluctant to take advantage of the power of e-mail marketing on a mass level.
  1. It’s all about personalization – Many people comment that they do not want to be the one sending out a "mass" e-mail. However, a well-designed e-mail message is personalized to have the appearance that you're the intended recipient.
  2. It only takes a click – Have you ever received a direct mailer that captured your interest but you never actually got around to responding? E-mail is unique. When your customer or prospect receives your e-mail message, they do not need to file it in the right place to follow-up later: they simply need to click.
  3. Get the most for your money – With a direct mail campaign, your budget is spent on unavoidable costs such as postage, printing, envelopes, and paper. But these costs do not exist with an e-mail campaign. You have only two costs with e-mail marketing: design and deployment. Thies Publishing will help you with both!
  4. Deliver your message NOW, not later – An effective e-mail campaign can be designed, deployed, and tracked in days, not weeks. You'll never need to wait on the post office to deliver your mailers. With e-mail marketing, you control the exact day and time your message arrives.
  5. No more guessing about effectiveness – With a direct mail campaign, it can be difficult to determine what works and what doesn't. An e-mail campaign can deliver instant tracking and measuring. You will see how often your message is opened, how often clicks are being generated, and how many people opt-out of future campaigns. Over time, you can compare campaign results side-by-side to determine what campaigns and messages generate the best returns.
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